Examples of Metaverse

The metaverse is on everyone’s lips since Facebook’s announcement to change its brand to Meta. In addition, with the cryptocurrency fever, different projects that bet on the creation of virtual worlds have seen how the prices have skyrocketed. Before getting to know what marketing applications exist within the metaverse.

Nike

The brand has taken its first steps in the metaverse. The Oregon-based company has applied to register different virtual models this week that indicate its intention to sell virtual sneakers and apparel under the Nike brand. According to the U.S. Patent and Trademark Office, Nike filed applications on Oct. 27 for “Nike,” the brand’s famous “Just Do It” slogan, and its swoosh logo. The following day, two more applications were filed, for the “Air Jordan” and “Jumpman” logos. In total, seven different applications were submitted. This is the first step to seeing avatars wearing their branded apparel, all instrumented through NFTs. This scenario describes what would be the mecca of applying blockchain technology through NFTs with marketing and gamification. This is not the brand’s first raid into the virtual world. In May 2019, Jordan Brand partnered with Fortnite, where characters wore Nike-branded sneakers.

Adidas

Adidas has announced its partnership with Sandbox (a metaverse supported by the ethereum network), in addition to partnering with Coinbase. Unfortunately, details are still unclear. Adidas has not disclosed why it has decided to make these key partnerships. Nevertheless, the crypto community on Twitter has immediately speculated about possible NFTs associated with the brand.

Gucci

Gucci Garden Experience is a small metaverse created through the Roblox project, in which you can embark on a virtual tour through a random series of themed rooms, each of which takes its cue from Gucci’s advertising campaigns, design history and muses.

People like to collect things, and the metaverse is another space to showcase this interest. You can make the same experience available in the metaverse by offering assets or limited edition items that people can only collect in the metaverse.

For example, the Gucci Garden experience in Roblox offers The Collector’s Room. This allows people to collect limited Gucci items in the metaverse. Gucci, from its initial sales of collectible items, collected 286,000,000 Robux from the game, a virtual token that can only be used for Roblox games.

Nascar

NASCAR will launch a long-year plan to showcase its brand to young gamers on the popular Roblox platform. To start, NASCAR is launching a digital car in the platform’s Jailbreak game and is selling apparel for player avatars. Players will also be able to design their own NASCAR uniforms as part of a fan contest, with the game’s developers acting as influencers to promote it on social media.

Jack Myers, founder of MediaVillage projects that video game advertising investments will grow from $1.9 billion in 2016 to $2.3 billion in 2020. According to SuperData, there is now a larger audience for video games than the combined audiences of HBO, Netflix, ESPN and Hulu.

But this conversation isn’t about putting your brand in a video game. It’s about thinking differently. Advertising has evolved since the days of billboards and commercials. Brands are constantly evolving to deliver less noise and more value.

Consumers are willing to trade their time and attention for meaningful things and experiences. In a Metaverse where anything is possible, brands will have to shift the conversation from “what is” to “what could be”.

In the end it will all depend on where the consumer’s attention is. The metaverses and projects that offer the best user experience and entertainment will be the winners and will end up being rewarded by the brands.

That’s all, if you want your brand to start having a presence in the metaverse, do not hesitate to schedule a call with us so we can advise you on the best way to maximize your visibility.